Effective Date: January 1, 2025 |
Last Updated: January 1, 2025 |
Version: 1.0
This Privacy Policy explains how Marsico AXS CS DIP, LLC collects, uses, discloses, and safeguards your personal information when you visit our website at www.marsico.shop or engage with our services. Please read this policy carefully. If you do not agree with its terms, please discontinue use of our website.
We collect information you provide directly to us, information collected automatically through your use of our website, and information from third-party sources.
1.1 Information You Provide Directly
When you interact with our website or services, you may provide us with:
Contact Information: Your name, email address, phone number, company name, job title, and mailing address when you submit an inquiry form, request a consultation, or communicate with us.
Project Information: Details about your technology needs, project scope, budget range, and business requirements that you voluntarily share with us.
Communications: Records of any correspondence, emails, or messages you send to us, including the content of those communications.
Account Information: If applicable, usernames, passwords, and preferences associated with any client portal accounts we provide.
1.2 Information Collected Automatically
When you visit our website, we automatically collect certain technical information, including:
Device Information: IP address, browser type and version, operating system, device identifiers, and screen resolution.
Usage Data: Pages visited, time spent on pages, links clicked, referring URLs, and navigation patterns within our website.
Log Data: Server logs that record your access to and use of our website, including timestamps, error reports, and activity data.
Cookies and Similar Technologies: Data collected via cookies, web beacons, pixel tags, and similar tracking technologies (see Section 4 for details).
1.3 Information from Third Parties
We may receive information about you from third-party sources, including:
Business intelligence and data enrichment providers that supplement contact information.
Referral partners who share your contact details with your consent.
Publicly available professional networking platforms (such as LinkedIn) in the context of business development.
Analytics service providers that aggregate usage and demographic data.
2. How We Use Your Information
We use the information we collect for the following purposes:
2.1 Providing and Improving Our Services
To respond to your inquiries, consultation requests, and customer support communications.
To prepare and deliver customized proposals, assessments, and project documentation.
To fulfill contractual obligations and deliver technology services you have engaged us to provide.
To improve, optimize, and personalize our website and service offerings.
To troubleshoot technical issues and maintain the security and integrity of our systems.
2.2 Business Communications
To send you service updates, project status reports, and administrative communications related to your engagement with us.
To provide information about our services, case studies, and industry insights that may be relevant to your business, where you have consented to receive such communications.
To send newsletters and marketing communications, subject to your opt-in consent and with clear unsubscribe options.
2.3 Legal and Compliance Purposes
To comply with applicable laws, regulations, legal process, and government requests.
To enforce our Terms of Service and other agreements.
To protect the rights, property, and safety of Marsico AXS CS DIP, LLC, our clients, and the public.
To detect, investigate, and prevent fraudulent transactions and other illegal activities.
2.4 Analytics and Business Operations
To analyze website traffic, user behavior, and engagement metrics to improve our online presence.
To conduct research and generate aggregated, anonymized reports about website usage and service demand.
To track the effectiveness of our marketing campaigns and business development initiatives.
3. Disclosure of Your Information
We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:
3.1 Service Providers and Business Partners
We engage trusted third-party vendors and service providers who assist us in operating our website and delivering our services, including cloud hosting providers, CRM platforms, email delivery services, analytics providers, and payment processors. These parties are contractually obligated to use your information only as directed by us and in accordance with this Privacy Policy.
3.2 Legal Requirements
We may disclose your information if required to do so by law or in response to valid legal process, such as a subpoena, court order, or government request. We may also disclose information when we believe disclosure is necessary to:
Comply with applicable laws or regulations.
Protect the rights or property of Marsico AXS CS DIP, LLC.
Prevent or investigate possible wrongdoing in connection with our services.
Protect the personal safety of users of our services or the public.
3.3 Business Transfers
In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred to the acquiring entity as part of that transaction. We will notify you of any such change in ownership or control and the choices available to you regarding your personal information.
3.4 Aggregated or De-Identified Data
We may share aggregated or de-identified information that cannot reasonably be used to identify you with third parties for research, marketing, analytics, or other purposes.
4. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and serve relevant content.
4.1 Types of Cookies We Use
Essential Cookies: Strictly necessary for the website to function properly. These cannot be disabled without affecting website functionality.
Performance Cookies: Collect anonymous information about how visitors use our website, helping us improve performance and user experience.
Functionality Cookies: Remember your preferences and settings to personalize your experience on return visits.
Analytics Cookies: Used by services such as Google Analytics to collect data on website usage patterns, visitor demographics, and content engagement.
4.2 Managing Cookies
You can control and manage cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be notified when new cookies are set. Please note that disabling certain cookies may impair the functionality of our website. For more information about managing cookies, visit www.allaboutcookies.org.
4.3 Do Not Track
Some browsers include a "Do Not Track" (DNT) feature. Currently, no uniform standard exists for responding to DNT signals, and our website does not alter its behavior in response to DNT signals. We will update this policy if industry standards are established.
5. Data Security
We implement industry-standard technical, administrative, and physical safeguards designed to protect your personal information against unauthorized access, disclosure, alteration, and destruction. These measures include:
Encryption of data in transit using TLS/SSL protocols.
Encryption of sensitive data at rest using AES-256 or equivalent standards.
Access controls limiting personal data access to authorized personnel with a legitimate need.
Regular security audits, vulnerability assessments, and penetration testing of our systems.
Employee training programs on data privacy and information security best practices.
Incident response procedures for detecting, reporting, and managing potential data breaches.
While we employ robust security measures, no method of data transmission over the internet or electronic storage is completely secure. We cannot guarantee the absolute security of your information, and you transmit data to us at your own risk. If you suspect a security breach affecting your information, please contact us immediately at support@marsico.shop.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including:
Prospect and Inquiry Data: Retained for up to 3 years from the date of last contact or inquiry, after which it is securely deleted or anonymized.
Client Data: Retained for the duration of the contractual relationship and for 7 years thereafter to comply with legal, tax, and audit obligations.
Website Analytics Data: Retained in aggregated, anonymized form for up to 26 months.
Legal and Compliance Records: Retained for the period required by applicable law, which may extend beyond the above timeframes.
Upon expiration of the applicable retention period, we will securely delete or anonymize your personal information in accordance with our data destruction procedures.
7. Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal information:
7.1 General Rights
Right of Access: You may request a copy of the personal information we hold about you.
Right to Rectification: You may request correction of inaccurate or incomplete personal information.
Right to Erasure: You may request deletion of your personal information, subject to legal retention obligations.
Right to Restrict Processing: You may request that we limit how we use your personal information in certain circumstances.
Right to Data Portability: You may request a copy of your data in a structured, machine-readable format.
Right to Object: You may object to our processing of your personal information for direct marketing or on grounds relating to your particular situation.
Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.
7.2 How to Exercise Your Rights
To exercise any of the rights described above, please submit a written request to:
Mail: Marsico AXS CS DIP, LLC, 5251 DTC Pkwy Ste 410, Englewood, CO 80111, United States
We will respond to your request within 30 days. We may need to verify your identity before processing certain requests. In some cases, we may be unable to fulfill a request if doing so would conflict with our legal obligations or legitimate business interests, in which case we will explain the reason for our decision.
7.3 Opt-Out of Marketing Communications
You may opt out of receiving marketing communications from us at any time by clicking the "unsubscribe" link in any marketing email, replying "STOP" to any text message, or contacting us at support@marsico.shop. Please note that even after opting out of marketing communications, you may still receive transactional or service-related messages necessary to your engagement with us.
8. Children's Privacy
Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18 years of age. If we become aware that we have inadvertently collected personal information from a child under 18, we will take prompt steps to delete such information from our records. If you believe we may have collected information from a minor, please contact us immediately at support@marsico.shop.
9. Third-Party Links
Our website may contain links to third-party websites, platforms, or services that are not operated by us. This Privacy Policy does not apply to those third-party sites. We are not responsible for the privacy practices of third parties, and we encourage you to review the privacy policies of any third-party sites you visit. The inclusion of a link on our website does not imply our endorsement of the linked site or its privacy practices.
10. California Privacy Rights
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):
10.1 Right to Know
You have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, the purposes for which we collect it, the categories of sources from which it was collected, and the categories of third parties with whom we share it.
10.2 Right to Delete
You have the right to request deletion of personal information we have collected about you, subject to certain exceptions permitted under California law.
10.3 Right to Correct
You have the right to request correction of inaccurate personal information we maintain about you.
10.4 Right to Opt-Out of Sale or Sharing
We do not sell or share your personal information for cross-context behavioral advertising as defined by the CPRA. If this practice changes, we will update this policy and provide a "Do Not Sell or Share My Personal Information" mechanism.
10.5 Non-Discrimination
We will not discriminate against you for exercising any of your California privacy rights.
10.6 Submitting California Requests
To submit a California rights request, contact us at support@marsico.shop or call +1(678)825-9455. You may designate an authorized agent to submit requests on your behalf by providing written authorization.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational procedures. When we make material changes, we will:
Post the updated policy on this page with a revised "Last Updated" date.
Send an email notification to registered users or active clients where required by law.
Display a prominent notice on our website when changes are significant.
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our website after any changes constitutes your acceptance of the updated policy.
12. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us through any of the following channels:
We are committed to resolving privacy-related complaints promptly and transparently. If you are not satisfied with our response, you may have the right to lodge a complaint with your applicable data protection authority.